From the archives: Beck Transfer Tees
Beck's album, The Information, came with a blank cover and a set of stickers so that you could create your own album cover. We created the same experience for merchandise. Concertgoers could purchase a blank t-shirt and a set of transfers at the merch booth, then create a collage at tables furnished with scissors and teflon tape. When the collage was finished, they could bring the shirt back to the merch booth and have it heat-pressed and voila!, masterpieces are created!